The UQAM Citadins cheerleading team from Montreal, Quebec, Canada, managed to pull off a historical achievement in raising funds for their first campaign at TeamBoost. Two years ago, the 28 student-athletes were able to realize their potential as athletes and as campaign leaders. They managed to qualify and nearly rank on the podium, ranking seventh place, at The National Championship Cheerleading (NCA Daytona), a competition that brings together 355 cheerleading teams.
Their success at the NCA Daytona proved to reflect on their success at running their campaign on TeamBoost. The team had set a goal of $10,000 and with their collective strength, managed to surpass that goal in 3 short days. The 28 student-athletes gathered 491 supporters, with some supporters pledging upwards of $100. In total the student-athletes raised $15,538 in 3 days, resulting in 155% success rate in achieving their set goal.
The beauty of this story lies in the collective power of the team, and the opportunity TeamBoost gave to each student-athlete to individually raise funds toward a united goal. TeamBoost is one of the only crowdfunding companies that grant campaign owners the capability to run multiple campaigns within one superior campaign. Each member of the UQAM Citadins utilized TeamBoost's FanPage and services included with the campaign, in order to maximize their chances at reaching out to supporters. They set fairly modest goals and managed to exceed them by at least 50%, proving that it is better to be realistic when setting goals and then be surprised once they have been surpassed.
A great example of utilizing multiple campaigns can be made clear by looking at an athlete named Marissa Ponich. Marissa ran three campaigns, raising over $20,000 and this substantially helped ease her financial worries and build online exposure to increase followers and gain sponsors. (Read her story here) The difference between the UQAM Citadins campaign and Marissa Ponich campaigns are based upon making use of multiple campaigns to reach one specific goal. The UQAM Citadins capitalize on each individual student-athlete's capacity to raise funds, whereas Marissa would wait for one campaign to end before she started a new campaign and continued to raise funds through the community of supporters that she built.
In 2015, the UQAM Citadins decided to launch a new campaign with a target goal of $12,000. They were able to acquire 432 contributors with only 25 student-athletes. They were 4% shy of reaching their goal, earning $11,486, which proved to help substantially nonetheless.
The moral of the story is revolved around capitalizing on multiple campaigns, for a greater goal and to build a community of supporters that can follow and witness the journey of an athlete or team. This allows for maximizing their potential through TeamBoost and its contributors.